Non Profit
Writing for non-profits requires a diverse skill set, including grant proposals, campaign work, annual reports, and compelling action-oriented copywriting. A rewarding aspect of this work is that one can see successes and failures fairly quickly, as money given can be directly tracked back to the corresponding campaign. That data is valuable in ascertaining what language strikes a cord in readers, which allows for increased success with subsequent campaigns.
Ghoulwill Ball
The Ghoulwill Ball is an annual fundraising gala for Goodwill Industries of Central Texas. As Halloween is Goodwill's busiest time of year for their retail division, the ball is the ideal way to tie in that community support with their mission. The gala raises money through ticket sales, sponsorship, and a large silent auction.
The Good Give
The Good Give is an annual fundraising campaign executed by the retail division of Goodwill. Over a six-week period retail employees ask shoppers and donors for monetary donations in exchange for a postcard. Each retail location is given a goal, which, if met, results in a bonus and prizes for that location's staff. Posters, tee-shirts and flyers are used to strengthen the campaign and raise awareness.
Wrkn4Youth
Wrkn4Youth is an annual fundraising campaign executed by the retail division of Goodwill. Over a six-week period retail employees ask shoppers and donors for monetary donations in exchange for a postcard. Money raised in this campaign benefits high-risk youths in the community and readies them for employment. Each retail location is given a goal, which, if met, results in a bonus and prizes for that location's staff. Posters, tee-shirts and flyers are used to strengthen the campaign and raise awareness.
Hall of Honor
The Hall of Honor is an annual Goodwill event, highlighting the stories of clients who achieved success with the aid of Goodwill's various services. The community is invited to the event free of charge. The 16th annual event was the first year that a donation was asked at the conclusion of the program and it raised $40,000.
Marathon Kids
Marathon Kids is a nonprofit organization dedicated to improving the lives of children through exercise and nutrition. The holiday appeal is an annual tradition in which the organization asks the community for funds.